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Firefly Kitchen & Bar

LOCATION: Southern Pines, NC

Building a new restaurant concept from the ground up (not literally…we used an existing building)

How do you change an existing brand which isn’t respected in the community and replace it with a destination people want to be?

The new concept created a space for people to experience…the food, the interior, the patio, the service. Firefly’s dishes and drinks have unexpected twists that tell a story. We created an environment that could also tell a story and further enhance the brand. The result is a contemporary, yet rustic environment for intimate dinners and great gatherings.